The pandemic ended up disproportionately accelerating the initiative of companies in search of the transition to remote work. Among the various consequences, positive and negative, brought about by this movement, one of the most felt in this first moment has been the significant increase in attempted breaches of data and confidential files of corporations. According to studies published by Minsait, the number of attempted cyber attacks against companies grew by 75% during the pandemic period.
Given this scenario, the need for effective, simple and secure solutions for storing and sharing corporate data is growing in the market. Among the options that are already present, the highlight is DAM, which stands for digital asset management, a software category that basically consists of centralizing, standardizing and distributing internal digital files to all those involved in the company processes.
Based on a cloud system, which can be installed and used on any type of device, this tool is based on securely compiling and easily accessing all of the company's digital assets. That is, any and all types of digital material, such as contracts, invoices, training, spreadsheets, projects, photos, audios, videos, and files in other formats that are owned or have some value to the company. To ensure the security of these documents and stored items, the solution acts in such a way that there is a complete moderation of these items, with access being granted and managed according to the interest of the tool manager.
In addition to organizational and protective issues, the DAM also stands out among market competitors thanks to its intelligent format, which allows time optimization in the search for materials and products, automated elimination of redundant, outdated or out-of-date content, in addition to assertiveness in the distribution of these assets through a simplified and direct channel with the recipient.
As if all these points were not enough, it is also necessary to emphasize the strong financial impact brought by the implementation of this tool. Internal studies indicate that companies that adopted the system ensured a benefit of BRL 2.1 million per year, thanks to the optimization of the entire communication chain, eliminating human errors and automating processes.
More than highlighting the value gained by using a secure and transparent means of compiling data, it is also necessary to emphasize how harmful it is for a corporation not to have an effective system in this regard. About a third of the digital assets produced by large corporations are unused, underutilized, or consumed beyond their lifetime. The consequence of this factor ends up generating significant financial damages of millions of reais per year for these conglomerates, which may even extend to legal liabilities, especially in cases of use of out-of-date materials.
The conjuncture of these factors makes the application of DAM highly recommended for companies that operate with a high volume of consumption and production of these digital assets, regardless of size or sector of activity. It is worth mentioning that the system has the aid of mechanisms based on artificial intelligence, allowing the application itself to mold itself and act assertively according to the needs of each organization, solving the inefficiency of corporate governance of companies.
In an increasingly digitized world, companies need to keep up with the speed of society by managing digital products and documents in an organized, immediate way, without giving up the security aspect. The optimization of this storage of digital assets saves precious time and operating costs, bringing direct impacts on the financial aspect of the organization, which is strengthened after the implementation of this indispensable tool today.
